THIS IS Our story


It came to fruition in the 1930’s as a popular pharmacy and lunch counter. Soon it became known around town as Oriental Drugs, and some would say that it was the epicenter of Milwaukee. That is, until 1995 when Oriental Pharmacy shut its doors for good.

Afterward, it became a slew of restaurants, the last of which closed their doors in March 2017.

That’s where New Land Enterprises came in with a new vision.

Old Town


The Moment of Inspiration

“We believe only a food hall can come close to replicating the energy and vibe of Oriental Drugs,” says Gokhman, “In researching the history of Oriental Drugs, I truly understood the visceral importance of that institution to the neighborhood. As a result, I realized that a single concept cannot be what Oriental Drugs was – a place that was so many things to so many people, offering a place for the community to engage.”



Crossroads Collective Arrives

As a food hall, Crossroads Collective harnesses the creativity, energy and authenticity of eight local owner/operators who only make from-scratch meals.   At Crossroads Collective, we celebrate culinary artistry with the community we embrace, while at the same time striving to elevate Milwaukee on the national food scene.   Each vendor is an independent, local, chef-owned business.  Most ingredients are locally sourced when possible and all food is made from scratch.

Crossroads Collective Arrives